Creator media kit · @willnotstart
Automotive content with an enthusiast's perspective. Explore the audience, recent performance, and experience behind @willnotstart.
Instagram reporting window: Sep 19 – Oct 18, 2026. Follower counts are the latest available source snapshots.
Why this audience matters
The audience comes for the cars and the stories behind them. These figures help brands understand where the community is based and how it engages.
Instagram demographics via Pillar · October 13, 2026. Percentages are rounded.
Instagram shares and saves in the latest 30-day reporting window.
Shares and saves as a percentage of all Instagram interactions in the latest 30 days.
Of the Instagram audience reported by Pillar.
The largest country in the Instagram audience reported by Pillar.
Instagram · Last 30 days
Instagram benchmarks
Pillar benchmarks use source-defined periods and may differ from the recent 30-day totals above. A period is shown where supplied.
Age distribution
Gender split
Top markets
YouTube
Age distribution
Gender split
Top markets
Pillar also reports 18M estimated impressions across platforms, updated October 13, 2026. Its reporting period is not supplied; this is separate from the recent Instagram totals.
A new channel, not a new creator
Will has spent years making car videos, behind the camera and in front of it. Now he's bringing that experience to his own channel, cars, and projects.
Build a relationship early, shape the creative together, and grow alongside the channel.
Selected collaborations
Porsche
BMW USA
FCP Euro
Hagerty
Continental
Red Bull
Q Car CareEarlier experience
Will was a co-owner, editor, and presenter, and helped manage brand partnerships. That experience is part of what he brings to his own channel today.
Will joined Captain Crankshaft near the beginning of its breakout and worked across the full content engine: editing short- and long-form automotive stories, presenting on camera, and helping manage the brand relationships that funded bigger ideas. The growth belongs to the whole team; Will's role connected the creative work, the audience, and the commercial side of the channel.
Visit Captain Crankshaft ↗Sources and context
Latest public platform snapshots, dated after Will's June 2026 departure and shown as context rather than growth attributed solely to his tenure. By 2025, a Captain Crankshaft team member described the network as reaching more than 1.5 million people across the major platforms.
Let's make something good
